We Wear Our Hearts on Our Sleeves – Uptownie


We Wear Our Hearts on Our Sleeves

Our Story: Of Perseverance and Growth 

Uptownie is a homegrown womenswear brand with its roots in Kolkata, India. We design and manufacture clothes for Indian women, keeping in mind their preferences and sensibilities. We prioritize customer feedback and use it to optimize the fit, fabric, and look of our designs. By paying keen attention to small details we make a big difference in our process of stitching beautiful end products. Our mission as an online contemporary fashion label is to empower Indian women with the liberty to dress comfortably, fashionably and authentically.

Since the birth of Uptownie in 2015, we have connected with over 10 lakh customers. Today, our products have a nationwide presence and can be found on our website - www.uptownie.com as well as e-commerce stores such as Myntra, Jabong, Flipkart, Amazon, Nykaa Fashion, and Ajio. 


Our Process: Of Simplicity and Sustainability

We adopt global micro trends and design apparel, accessories, and footwear that align with the preferences of Indian women bearing in mind their height, weight, complexion, figure, and body type. An Uptownie outfit is hands down the most fuss-free and frequently worn clothing in any wardrobe.  

Our quality is our strength. Our factory, in Ganganagar, West Bengal, runs on the simple principle of producing clothes that are durable, affordable, and fashionable. To keep up with the fast-moving trends, we update our online catalogues weekly and refresh them with a range of styles for every occasion. More importantly, each piece upholds the promise of quality, comfort, and durability. Our work is certified by SGS - the world’s largest quality testing agency.

Priyanka Agarwal

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Our Founder: Of Leadership and Strength

Priyanka Agarwal is an entrepreneur and a fashion enthusiast with a keen eye for aesthetics, detail, and design. Uptownie was born out of her desire to empower Indian women with affordable and fuss-free clothing that complements their body type and physicality.  

Priyanka graduated from Duke University with a Bachelor of Science (BSc) in Economics and Math, and a specialization in Marketing and Visual Arts. Her work at Uptownie is a blend of fortes gathered through her years as a student. She also draws upon 40 years of her family’s experience within the fields of manufacturing and exports, to bring perfection to the production process.

After 8 years of extensive experience working in the fashion industry, and churning out over 10,000 unique designs, Priyanka knows how a masterful play with colours, cuts, textures, patterns, and styles can bring out individuality and confidence in a woman. She endeavours to challenge beauty stereotypes and invites women from all over the country to join in an unabashed celebration of their own bodies. She steers away from designing for the ramp, and uses her clothes as a medium to communicate with the women of today and give them a chance to express their best selves. 

 

Our Team: Of Passion and Fashion

The driving force of the company is a team of young and urban Indian women who wear the shoes of our customers in every step of their way. We design fuss-free and chic clothes, keeping in mind that no one has the time for endless ironing, slips, nips and tucks, shoulders that slip off, or unflattering cuts.

Our digital store is run by 50 young men and women who work across all departments: from marketing and designing, to warehousing, with a gusto for growth. The Uptownie office is a space of equal opportunity and a conducive environment for tremendous growth in the field of  fashion.

We envision a world where every body shape and size is celebrated. Your outfit is never “too bold” or “too well-fitted” or “too casual,” it is always a personal expression of your inner beauty. Scrolling through our store is never a hunt for what’s good, but always a tough pick between many great choices. 

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